Equity Roofing Blog

The 10 Best Roofing Companies in Southern Michigan for 2025

Written by Caitlin Vegas | Jul 9, 2025 6:50:08 PM

Are you worried about hiring a roofer for your home? Have you heard horror stories of insurance claims denied, leaks that return within months, or companies that disappear after a job?

In Southern Michigan, where storms, ice, and heavy snow test roof durability, the wrong contractor can do more than leave behind sloppy work. We’ve seen roofs improperly installed, insurance claims mishandled, and repairs that didn’t hold up through the first storm. 

This guide will help you compare the top roofing companies in Southern Michigan, so you can avoid costly mistakes and hire a roofer you can trust. 

Inside, you’ll find:

At Equity Roofing, we’ve worked with hundreds of homeowners across Southern Michigan—many of them calling us after they were burned by a bad install or denied insurance coverage. As a Platinum Preferred Contractor with Owens Corning and a 5-star rated company, we’ve built our reputation around doing things right the first time. We expect the same standards from any company we recommend. 

Full transparency: Equity Roofing is included in this list. We are proud of the work we do, but we also know we may not be the perfect fit for everyone. Our goal is to help you find a roofing partner you can trust, whether it’s us or another reputable contractor.

What Makes a Good Roofing Company in Southern Michigan?

The criteria below are the foundation for a top-grade roofing company:

License and Insurance 

Your roofer should be licensed and have insurance for general liability, workers' compensation for roofing staff, and auto insurance for all company vehicles. 

Warning: Some policies do not cover roofing. Homeowners should ask to review their policy if they are uncertain about a company's insurance coverage. 

Certified Top Contractor  

Top roofing companies can earn high-level status with manufacturers. This certification can be withdrawn if a company fails to uphold its standards. Certified top contractors are an excellent indicator of high-quality service.

Companies are marked as a Certified Top Contractor if they hold one of the following: Platinum Preferred Contractor (Owens Corning), Master Elite® Contractor (GAF), Select ShingleMaster™ (CertainTeed), Craftsman Premier Contractor (IKO), TAMKO Pro Certified Contractor Program (TAMKO), Atlas PRO+™ Platinum Level Contractor (Atlas)    

 5 Star Rating (100+ reviews) 

This includes companies that hold a minimum of 4.8 rating and greater on Google. There should be public reviews on a third-party website. This ensures you aren't only being shown "the best" reviews, and can have an honest overview of their public image. 

Multiple locations are considered in this rating, as new locations will often have fewer reviews starting out. 

Warranties and workmanship guarantees 

Trustworthy contractors should register product warranties on behalf of the client. They should also back their work with a workmanship guarantee. 

Avoid vague or misleading language like “limited lifetime warranty” without substance. Your warranties should be thoroughly explained before you sign. 

Established business location and marked vehicles 

Roofing companies need a professional office you can visit. They should also have vehicles marked with their logos. This is as much for your safety as for your peace of mind. 

The more a company invests in its business, the higher the chance it will remain in operation. Over half of roofing companies fail within the first 3 years. A 10-year workmanship guarantee is worthless if the company shuts down before it ends!

How We Ranked the Best Roofing Companies in Southern Michigan

When ranking roofing companies for Southern Michigan, we used publicly sourced information. Equity Roofing has made every effort to remain as unbiased as possible. No company paid to be included on this list. 

Our contestants had to meet the following criteria:


Companies are grouped by Golden Standard score, with those earning a score of 5/5 listed first. Within each score group, companies are listed in alphabetical order. 

Top 10 Roofing Companies in Southern Michigan for 2025

1. Character Exteriors 

Best for: shingles, roof replacement, roof repair, insurance claims, roof ventilation, siding, seamless gutters, windows, and doors. 

  • License and Insurance: ✓
  • Top Certified Contractor: ✓
  • 5 Star Rating on Google (100+ reviews): ✓
  • Warranties and workmanship guarantees: ✓
  • Established business location and marked vehicles: ✓

Golden Standard Score: 5/5 

2. Equity Roofing 

Best for: shingles, metal, flat roofs, roof replacement, roof installation, roof repair, roof rejuvenation, seamless gutters, emergency roofing, inspections, siding, skylights, and financing options.

  • License and Insurance: ✓
  • Top Certified Contractor: ✓
  • 5 Star Rating on Google (100+ reviews): ✓
  • Warranties and workmanship guarantees: ✓
  • Established business location and marked vehicles: ✓

Golden Standard Score: 5/5

3. Lakefront Roofing & Exteriors 

Best for: shingles, metal, flat roofs, roof replacement, roof repair, roof inspections, storm damage repair, siding, seamless gutters, windows, doors, insulation and ventilation. 
Noteworthy: serves both residential and commercial clients. 

  • License and Insurance: ✓
  • Top Certified Contractor: ✓
  • 5 Star Rating on Google (100+ reviews): ✓
  • Warranties and workmanship guarantees: ✓
  • Established business location and marked vehicles: ✓

Golden Standard Score: 5/5 

4. Premier Roofing & Exteriors (based on Grandville location)

Best for: shingles, metal, shake, synthetic, solar roofing, roof replacement and maintenance, roof repair, seamless gutters, siding, windows, roof ventilation, attic insulation, masonry and chimney.
Noteworthy: serves both residential and commercial clients. 

  • License and Insurance: ✓
  • Top Certified Contractor: ✓
  • 5 Star Rating on Google (100+ reviews): ✓
  • Warranties and workmanship guarantees: ✓
  • Established business location and marked vehicles: ✓

Golden Standard Score: 5/5

5. Roof-Wiz

Best for: shingles, metal, roof replacement, roof repair, roof inspection, and financing options.
Noteworthy: serves both residential and commercial clients. 

  • License and Insurance: ✓
  • Top Certified Contractor: ✓
  • 5 Star Rating on Google (100+ reviews): ✓
  • Warranties and workmanship guarantees: ✓
  • Established business location and marked vehicles: ✓

Golden Standard Score: 5/5 

6. Sherriff Goslin (based on Lansing location) 

Best for: shingles, metal, flat roofs, roof replacement, roof repair, roof inspections, storm damage repair, seamless gutters, and windows. 
Noteworthy: serves both residential and commercial clients. 

  • License and Insurance: ✓
  • Top Certified Contractor: ✓
  • 5 Star Rating on Google (100+ reviews): ✓
  • Warranties and workmanship guarantees: ✓
  • Established business location and marked vehicles: ✓

Golden Standard Score: 5/5 

7. The Roof Dr. 

Best for: shingles, metal, flat roofs, roof replacement, roof repair, decking, siding, seamless gutters 

  • License and Insurance: ✓
  • Top Certified Contractor: ✓
  • 5 Star Rating on Google (100+ reviews): ✓
  • Warranties and workmanship guarantees: ✓
  • Established business location and marked vehicles: ✓

Golden Standard Score: 5/5

8. CS Roofing Company (based on Battle Creek location)

Best for: shingles, metal, shake, roof replacement, roof installation, roof maintenance, roof repair, seamless gutters, roof inspection, emergency roofing, siding, and storm damage repair. 
Noteworthy: serves both residential and commercial clients. 

  • License and Insurance: ✓
  • Top Certified Contractor: x - confirmed through manufacturer websites 
  • 5 Star Rating on Google (100+ reviews): ✓
  • Warranties and workmanship guarantees: ✓
  • Established business location and marked vehicles: ✓

Golden Standard Score: 4/5 

9. Lake Michigan Construction & Roofing 

Best for: shingles, metal, roof replacement, roof installation, roof repair, seamless gutters, siding, and windows.
Noteworthy: serves both residential and commercial clients. 

  • License and Insurance: ✓
  • Top Certified Contractor: ✓
  • 5 Star Rating on Google (100+ reviews): ✓
  • Warranties and workmanship guarantees: ✓
  • Established business location and marked vehicles: x - no photos of marked vehicles 

Golden Standard Score: 4/5  

10. West Michigan Roofing & Construction (based on Kalamazoo location)

Best for: Shingles, metal, flat roofs, roof replacement and maintenance, roof repair, insulation, and gutters
Noteworthy: serves both residential and commercial clients. 

  • License and Insurance: ✓
  • Top Certified Contractor: ✓
  • 5 Star Rating on Google (100+ reviews): x - 4.2 Google rating out of 74 reviews
  • Warranties and workmanship guarantees: ✓
  • Established business location and marked vehicles: ✓

Golden Standard Score: 4/5 

How to Plan Your Roof Project

It’s difficult to find the right balance between price and quality. Hiring the wrong roofer can leave you with leaks, insurance denials, and a heap of stress, especially in Michigan’s storm-prone climate.

But now you’re armed with the knowledge of what a good roofing company entails, and how to protect yourself against bad roof installations. Your next step is to download our free Golden Standard Checklist to vet any contractor with confidence, even if they’re not on this list.

Don’t miss out on these educational resources for your roof:

At Equity Roofing, we’re proud to be one of Michiana’s highest-rated roofing companies. Our team is fully insured, extensively trained, and backed by the Owens Corning Platinum Preferred designation (held by only 1% of contractors nationwide). We create resources like this guide because we believe educated homeowners make the best decisions.

We’re here to help you get your roof done right, the first time. Start the conversation today with a free, no-pressure consultation at (574) 207-4655.